Tracey Seipel

Meet Our Founder

During my early career, I enjoyed several decades helping everyday Australians improve their health and achieve their wellness goals and many patients faced bladder control issues. From new mothers, women in their early 40’s who were peri-menopausal, menopausal women and older men, bladder leakage issues were impacting their day-to-day lives.


It wasn’t until I began product formulation for Australian nutraceutical companies, I uncovered the same significant prevalence and underreporting of urinary incontinence in women, and then overactive bladder and incontinence in both men and women. No one was interested in finding a solution, so I set out myself to research and develop an effective solution for this growing global need.

Fast Forward 35 Years


Urox Bladder Control is now the globally-recognised leader in effective herbal bladder control; patented and sold in more than 10 countries. Urox is clinically proven to improve all symptoms of overactive bladder, including incontinence.


Since those early days Seipel Health has expanded  our research and developed products for UTI symptoms, cystitis, children bedwetting, male prostate and bladder control, perimenopause, menopause, male andropause, libido, energy, Immune support, joint health  and healthy aging.


I am dedicated to make practitioner-quality products accessible to everyone to ensure you live your biggest and best life.

At Seipel Health, our Team Mission is to Help you all Live Life Better.

Tracey Seipel

Tracey Seipel, CEO of Seipel Health
Tracey Seipel, CEO of Seipel Health

Achievements & Awards

2024 Finalist Sustainability, Green Economy, QLD Export Awards
2024 Winner Women in International Business, QLD Export Awards 
2024 Winner Telstra Queensland Championing Health
2024  Finalist Nutra Ingredients Asia, Innovation in Women's Health
2021 Finalist Asia Eldercare Innovation of the Year: Product
2021 Winner NutraIngredients Europe Product of the Year: Botanical 
2020 Winner LMBA Australia Pacific LNG Award for Business Innovation
2020 Winner LMBA Optus Business Platinum Award
2021 Finalist NutraIngredients Europe Ingredient of the Year: healthy Ageing
2018 Winner NutraIngredients USA Nutrition Research Project of the Year